On June 26 and 27, the 2025 Mini Series Global Outreach & Branding Conference, themed "Openness, Connectivity, and Empowerment," was held at Shanghai Oriental Intelligent Media City. The event brought together policymakers, global industry leaders, content creators, and corporate representatives. Participants engaged in in-depth discussions on key topics such as distribution, investment, business models, and copyright protection, collectively exploring new directions for the global expansion of mini series. Bahiyah Omar, Dean and Associate Professor at the School of Communication, Universiti Sains Malaysia, remarked in an interview that the conference's rich content and broad scope had deepened her understanding of the rapidly evolving mini series industry. She noted that as an emerging field, mini series are experiencing vigorous growth, with their global expansion poised to have a significant impact on media consumption among future generations.
Speaking as an education professional, Omar emphasized that it is high time for the mini series industry and the education sector to work together. She believed that educators should keep pace with the industry and actively engage with it, so they can better guide students in adapting to this trend. Omar added that well-educated content creators are more capable of producing high-quality mini series—enhancing content standards, delivering more valuable works to global audiences, and injecting strong momentum into the industry's overall development.
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